Is Viant Technology Inc. (DSP) halal? Doubtful. Based on AAOIFI screening, Viant Technology Inc. passes the business activity screen but has financial ratios approaching AAOIFI limits with a compliance score of 67/100 (Grade: B).

DSP: Is Viant Technology Inc. Halal?
DoubtfulViant Technology Inc.
$11.10
-0.54%
About Viant Technology Inc.
Viant Technology Inc. specializes in providing advanced advertising technology solutions. Among its key offerings is ViantAI, an artificial intelligence product suite. The company also provides Holistic, an integrated Omnichannel Demand-Side Platform (DSP) designed to streamline the management of advertising campaigns across various channels and provide access to crucial performance metrics. Its Household ID solution unifies diverse digital and personal identifiers to create a consistent profile for entire households. Furthermore, IRIS_ID serves as a content identifier, enabling partners to exchange granular video data, which facilitates enhanced planning, precise targeting, and comprehensive measurement for advertising within streaming platforms. The Viant Data Platform empowers users to merge their proprietary first-party data with information from leading third-party providers, unlocking valuable insights, robust reporting capabilities, and precise attribution. Additionally, the company features Direct Access, a supply path optimization program that establishes a streamlined route to high-quality advertising inventory. Its Advanced Reporting and Measurement tools deliver detailed analytics, encompassing conversion lift analysis, multi-touch attribution, foot-traffic insights, digital out-of-home (DOOH) performance, sales reports, and return on ad spend (ROAS) analytics. A Flexible Customer Engagement Model is also provided, ensuring clients benefit from transparency and maintain control over their advertising initiatives and the supporting data infrastructure. Viant distributes its platform through a dedicated direct sales team, concentrating on business development across diverse markets. Its clientele includes buyers of programmatic advertising inventory, a range of advertising agencies – from large enterprises to independent and mid-market firms – and individual marketers. Established in 1999, the company maintains its headquarters in Irvine, California. Viant Inc., a component of this entity, functions as a subsidiary of American Lifecare Holdings Inc.
Sector: Technology · Industry: Software - Application
Why This Stock Is Doubtful
- Interest-bearing deposits are 26.2% of market cap, only 3.8 points below the 30% limit
Stocks are marked Doubtful when financial ratios pass but approach AAOIFI thresholds. Consider consulting a qualified scholar for a definitive ruling.
Shariah Compliance Status
Acceptable
Acceptable but room for improvement
Business Activity Screen
PassedChecks if the business is involved in prohibited activities (alcohol, gambling, pork, conventional banking, etc.)
Financial Ratio Screen
PassedFinancial ratios must be below AAOIFI thresholds
Compliance History
Doubtfulnow
since Jun 2026
Halal
until the change above
Tracked since May 2026. Updates automatically on each re-screen.
Purify Your DSP Dividends
2.2% non-compliant incomeDSP has 2.2% prohibited income. Calculate exactly how much of your dividends to donate.
Financial Overview
Market Cap
728.4M
Price
$11.10
Sector
Technology
Industry
Software - Application
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Frequently Asked Questions
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Screened according to AAOIFI Standard No. 21 · For informational purposes only. Consult a qualified Islamic finance advisor before investing.
Disclaimer: This screening is for informational purposes only and does not constitute financial, legal, or religious advice. Compliance is evaluated using AAOIFI financial standards (debt, deposits, and prohibited income ratios) and publicly available data. Ethical, political, social, or environmental considerations are outside the scope of this screening. Individual scholars and methodologies may differ. Always consult a qualified Islamic finance advisor before making investment decisions.