Is Viant Technology Inc. (DSP) halal? Doubtful. Based on AAOIFI screening, Viant Technology Inc. passes the business activity screen but has financial ratios approaching AAOIFI limits with a compliance score of 67/100 (Grade: B).

Viant Technology Inc.

DSP: Is Viant Technology Inc. Halal?

Doubtful

Viant Technology Inc.

NASDAQTechnologyUS

$11.10

-0.54%

Purify ~2.2% of income

About Viant Technology Inc.

Viant Technology Inc. specializes in providing advanced advertising technology solutions. Among its key offerings is ViantAI, an artificial intelligence product suite. The company also provides Holistic, an integrated Omnichannel Demand-Side Platform (DSP) designed to streamline the management of advertising campaigns across various channels and provide access to crucial performance metrics. Its Household ID solution unifies diverse digital and personal identifiers to create a consistent profile for entire households. Furthermore, IRIS_ID serves as a content identifier, enabling partners to exchange granular video data, which facilitates enhanced planning, precise targeting, and comprehensive measurement for advertising within streaming platforms. The Viant Data Platform empowers users to merge their proprietary first-party data with information from leading third-party providers, unlocking valuable insights, robust reporting capabilities, and precise attribution. Additionally, the company features Direct Access, a supply path optimization program that establishes a streamlined route to high-quality advertising inventory. Its Advanced Reporting and Measurement tools deliver detailed analytics, encompassing conversion lift analysis, multi-touch attribution, foot-traffic insights, digital out-of-home (DOOH) performance, sales reports, and return on ad spend (ROAS) analytics. A Flexible Customer Engagement Model is also provided, ensuring clients benefit from transparency and maintain control over their advertising initiatives and the supporting data infrastructure. Viant distributes its platform through a dedicated direct sales team, concentrating on business development across diverse markets. Its clientele includes buyers of programmatic advertising inventory, a range of advertising agencies – from large enterprises to independent and mid-market firms – and individual marketers. Established in 1999, the company maintains its headquarters in Irvine, California. Viant Inc., a component of this entity, functions as a subsidiary of American Lifecare Holdings Inc.

Sector: Technology · Industry: Software - Application

Why This Stock Is Doubtful

  • Interest-bearing deposits are 26.2% of market cap, only 3.8 points below the 30% limit

Stocks are marked Doubtful when financial ratios pass but approach AAOIFI thresholds. Consider consulting a qualified scholar for a definitive ruling.

Shariah Compliance Status

AAOIFI Standard 21Updated Jun 15, 2026
B

Acceptable

Acceptable but room for improvement

67Score

Business Activity Screen

Passed

Checks if the business is involved in prohibited activities (alcohol, gambling, pork, conventional banking, etc.)

Financial Ratio Screen

Passed

Financial ratios must be below AAOIFI thresholds

Debt / Market Cap0.0% / 30.0%

Compliance History

  1. Doubtfulnow

    since Jun 2026

  2. Halal

    until the change above

Tracked since May 2026. Updates automatically on each re-screen.

Screened: Jun 15, 2026Fiscal: Q1 2026Source: FMP

Purify Your DSP Dividends

2.2% non-compliant income

DSP has 2.2% prohibited income. Calculate exactly how much of your dividends to donate.

Financial Overview

Market Cap

728.4M

Price

$11.10

Sector

Technology

Industry

Software - Application

Free · No credit card required

Track DSP and 10,000+ stocks with AI insights

Create your free account to unlock AI-powered compliance analysis, track your portfolio, calculate purification, and get unlimited AAOIFI screening.

10,000+ assets AAOIFI standards Free watchlist

Frequently Asked Questions

Is Viant Technology Inc. (DSP) halal to invest in?
Viant Technology Inc. (DSP) is rated Doubtful under AAOIFI Standard 21. It passes the business activity screen but one or more financial ratios are approaching (though not yet exceeding) the AAOIFI thresholds (30% for debt and interest deposits, 5% for prohibited income). Consult a qualified Islamic finance scholar for a personal ruling.
Why did Viant Technology Inc. get a B compliance rating?
Viant Technology Inc. (DSP) received a grade of B (Acceptable) based on three AAOIFI Standard 21 financial ratios: debt-to-market-cap of 0.0% (limit 30%); interest-bearing deposits of 26.2% (limit 30%); prohibited income of 2.16% (limit 5%). The grade reflects the margin of safety across all three ratios relative to their thresholds.
What could change Viant Technology Inc.'s Shariah verdict?
Viant Technology Inc.'s verdict is re-evaluated at each annual re-screen. Three events could change it: (1) the debt-to-market-cap ratio crossing 30%, typically from new debt issuance or a major drop in share price; (2) interest-bearing deposits exceeding 30% of market cap; or (3) prohibited revenue (alcohol, gambling, conventional finance, etc.) exceeding 5% of total revenue. Verdict flips are tracked in the compliance history section above.
How often is Viant Technology Inc. re-screened for Shariah compliance?
Viant Technology Inc. (DSP) is re-screened annually using the most recent full-year financial data from SEC filings. HalalScreener also triggers an on-demand re-screen whenever the stored data is more than 7 days old, ensuring the ratios reflect the latest available financial statements. Last screened: Jun 15, 2026.

Screened according to AAOIFI Standard No. 21 · For informational purposes only. Consult a qualified Islamic finance advisor before investing.

Disclaimer: This screening is for informational purposes only and does not constitute financial, legal, or religious advice. Compliance is evaluated using AAOIFI financial standards (debt, deposits, and prohibited income ratios) and publicly available data. Ethical, political, social, or environmental considerations are outside the scope of this screening. Individual scholars and methodologies may differ. Always consult a qualified Islamic finance advisor before making investment decisions.